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Helia Area Rug - Clearance

Helia Area Rug - Clearance

Sale price: $559 Regular price:$1,129
50% off
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Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

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Shape : Area Rug
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Size: 10' x 14' Rectangle
Size Guide
This item is currently sold out.
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Description
Collection: Helia
Colors: Beige, Medium Brown, Camel, Gray
Construction: Hand Tufted
Material: 100% Wool
Pile: Medium Pile
Pile Height: 0.39"
Styles: Traditional
Backing: Canvas
Made In: India
Thickness: 0.87"

Product Care

To keep your wool or cotton rugs in top shape, follow these steps:

  1. Begin by blotting any stains with a dry cotton or white paper towel.
  2. Use a blunt instrument to carefully remove food or debris.
  3. Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
  4. Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
  5. For the best results, we advise a yearly professional cleaning.

For more information, check out our Rug Care Instructions

Rug Size Guide
Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
9x12 Area Rug 9' x 12' Rectangle Rolled 110x12x12
10x14 Area Rug 10' x 14' Rectangle Rolled 118x11x11

Product Attributes

Product Highlights

A beautifully hand tufted 100% wool rug with classic Persian-inspired floral scrollwork in soft ivory, warm brown, and subtle blue — timeless style built to last.

  • Hand tufted from 100% pure wool — naturally durable and soft
  • Classic allover floral and botanical Persian-inspired design
  • Soft ivory base with warm brown, gray, and light blue accents
  • Medium pile at 0.39 inch — comfortable underfoot, holds shape well
  • 0.87 inch total thickness — substantial feel on any floor
  • Timeless traditional style suits living rooms, bedrooms, and dining rooms

A rectangular hand tufted wool area rug with a warm ivory/cream ground covering the majority of the field. The surface is covered in a dense allover traditional floral and botanical pattern featuring large stylized leaf clusters, scrolling vines, and medallion-like floral rosettes arranged symmetrically across the field. Motifs are rendered in warm brown, tan, soft gray, and delicate light blue-gray, with the ivory background providing generous negative space between elements. The pile is medium height with a slightly textured, hand-crafted appearance — not perfectly uniform, giving it an artisanal quality. Edges are cleanly bound with no fringe or tassels. The overall impression is of a classic Persian or Indian-inspired traditional rug in a soft, neutral, and airy colorway.

Styling Guide

quietly refined and warmly inviting

warm palette

A warm ivory base dominates the field, with intricate floral and leaf motifs rendered in earthy brown and tan, accented by soft gray and whisper-soft light blue — a palette that feels quietly sophisticated and effortlessly neutral.

Pair this rug with
Walls
Warm White
Soft Greige
Pale Sage
Dusty Blue
Warm Sand
Furniture & Accents
Warm Walnut Wood
Cognac Leather
Antique Brass
Cream Linen
Sage Green Velvet
Aged Oak
Flooring
Honey Oak Hardwood
Light Maple Wood
Warm Beige Stone Tile
Medium Walnut Plank
Avoid pairing with
Bright Orange
Deep Charcoal
Saturated Red
Bright White Lacquer
Chrome Metal
Jet Black Furniture
Dark Espresso Walnut
Cool Gray Concrete
Bright White Tile
Style
traditionaltransitionalcasual classic

About This Rug
The Helia Area Rug brings timeless traditional elegance to any room with its lush allover floral and botanical motifs rendered in a soft ivory, beige, and warm brown palette with delicate light blue and gray accents. Hand tufted from 100% wool in India, this rug has a medium pile (0.39 inch) that feels substantial underfoot and holds its shape beautifully over years of use. The intricate scrolling leaf and medallion-inspired design draws from classic Persian and Oriental traditions, making it a natural anchor for living rooms, dining rooms, or master bedrooms that lean toward a refined, classic aesthetic. The neutral ivory base keeps the rug versatile — it layers effortlessly with both warm wood tones and cooler stone or painted finishes. Wool construction means natural durability and a slight texture that adds visual depth. Whether you're furnishing a formal sitting room or softening a hardwood floor in a transitional space, the Helia delivers the kind of craftsmanship and classic beauty that never goes out of style.

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Rug Maker's Note

Welcome to timeless elegance with the Helia Area Rug. This traditional-style wool rug is hand-tufted in India and features a medium pile for added comfort and style. With its natural fibers, this rug will last for years to come. The tufted construction ensures durability, making it an ideal choice for any room in your home. Its classic design offers a timeless look that never goes out of style, while the medium pile adds a soft touch to your flooring. For maximum comfort and performance, we recommend using it with a rug pad (sold separately).

Related Categories:
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Wool Rugs

Wool rugs are naturally soft, warm, and durable, making them a reliable choice for everyday living. Their fibres help insulate, keeping rooms cosy in cooler months and comfortable year-round.

With the right care, wool rugs stay in good condition for many years. They are naturally resilient, so they hold up well to regular use while keeping their shape and look.

Benefits of Wool Rugs

  • Soft and comfortable underfoot
  • Naturally warm and insulating
  • Durable and long-lasting with care
Shop Wool Rugs

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

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Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

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Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

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Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

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Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

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Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

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