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Williford Wool Area Rug

Sale price: $129 Regular price:$159
19% off
View price information

Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

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Shape
Shape : Area Rug
Custom
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Size: 3'6" x 5'6" Rectangle
Size Guide
In Stock & Ships free within 24h from Calhoun, GA.
Rug Pad Options
Yes, You Need A Rug Pad

Product Video

Description

Collection: Williford
Colors: Cream, Black
Construction: Hand Woven
Material: 100% Wool
Pile: Medium Pile
Pile Height: 0.4"
Styles: Transitional,Bohemian
Made In: India
Thickness: 0.4"

Product Care

To keep your wool or cotton rugs in top shape, follow these steps:

  1. Begin by blotting any stains with a dry cotton or white paper towel.
  2. Use a blunt instrument to carefully remove food or debris.
  3. Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
  4. Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
  5. For the best results, we advise a yearly professional cleaning.

For more information, check out our Rug Care Instructions

Rug Size Guide

Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
2x3 Small 2' x 3' Rectangle Rolled 24x4x4
4x6 Area Rug 3'6" x 5'6" Rectangle Rolled 42x6x6
5x7 Area Rug 5' x 7'6" Rectangle Folded 60x7x7
6x9 Area Rug 6' x 9' Rectangle Folded 72x7x7
8 Runner 2'6" x 8' Runner Rolled 30x7x7
8 Square 8' Square Rolled 96x5x26
8x10 Area Rug 8' x 10' Rectangle Folded 96x5x26
9x12 Area Rug 8'10" x 12' Rectangle Folded 110x8x8
10 Runner 2'6" x 10' Runner Rolled 30x8x8
10x14 Area Rug 10' x 14' Rectangle Folded 120x10x10
12x15 Area Rug 12' x 15' Rectangle Folded 144x10x10

Studio Style Images

How It Looks in Different Lighting

Warm Light (3000K)
Warm Light (3000K)

Product Attributes

Product Highlights

Hand-woven from 100% wool in a soft cream, gray, and black palette — the Williford flatweave brings quiet texture and lasting quality to any room.

  • Hand-woven 100% natural wool — built to last with minimal shedding
  • Neutral cream, gray & black palette suits virtually any décor
  • Flatweave, no-pile construction lays perfectly flat
  • Slim 0.4" profile — great for layering or under furniture
  • Eco-friendly natural fiber, made in India
  • Spot clean; use with a rug pad for best grip and comfort

A rectangular flatweave area rug with a warm cream/ivory base woven through with fine horizontal streaks of soft gray and subtle black threads, creating a gently textured, organic surface with no distinct repeating motif — the pattern reads as an allover tonal weave with slight horizontal movement. The construction is tight and hand-woven with visible interlaced fibers giving it a natural, artisanal texture. There is no pile — the surface is completely flat and smooth in profile. Edges appear cleanly bound with no fringe or tassels. The overall impression is of a quiet, sophisticated neutral rug with depth created entirely through the interplay of natural wool tones.

Styling Guide

calm, grounded, and effortlessly livable

neutral palette

A warm cream base dominates, woven through with soft gray and subtle black threads that create a gently streaked, organic texture — the overall palette reads as a quiet, versatile neutral that works in almost any space.

Pair this rug with
Walls
Crisp White
Warm Greige
Soft Dove Gray
Pale Linen
Muted Sage
Furniture & Accents
Natural Oak
Warm White
Charcoal Linen
Cognac Leather
Matte Black Metal
Soft Greige Upholstery
Flooring
Light Ash Hardwood
Honey Oak
Grey Luxury Vinyl Plank
White Polished Concrete
Pale Maple
Avoid pairing with
Terracotta Orange
Deep Burgundy
Bright Yellow
Bright Red
Glossy Cherry Wood
Heavy Gold Ornate Frames
Dark Espresso Walnut
Red Cherry Wood
Terracotta Tile
Style
Scandinavian minimalistModern farmhouseTransitional contemporary

Inspiration Images

Scandinavian Living RoomScandinavian Living Room
Modern Farmhouse Dining RoomModern Farmhouse Dining Room
Texture Detail — Hand-Woven WoolTexture Detail — Hand-Woven Wool
Pet-Friendly EntrywayPet-Friendly Entryway

About This Rug

The Williford Wool Area Rug is a beautifully understated hand-woven flatweave crafted from 100% natural wool in India. Its creamy ivory base is woven through with soft gray and subtle black threads, creating a gently textured, horizontally streaked surface that feels organic and effortlessly modern. With no pile and a slim 0.4-inch profile, it lays flat easily and works beautifully as a standalone rug or as a layering piece over a larger natural fiber rug. The tight hand-woven construction makes it surprisingly durable for everyday use, and customers consistently note minimal shedding — a real win for a natural wool rug. Its neutral palette of cream, gray, and black means it pairs seamlessly with virtually any furniture style, from Scandinavian minimalist to transitional farmhouse. Perfect for living rooms, bedrooms, entryways, and kitchens, the Williford brings quiet texture and warmth without competing with your décor. Spot clean only; use with a rug pad for best results.

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Rug Maker's Note

This Williford Wool Area Rug will bring a global feel to your home. It features a hand-woven construction, made of Wool and is sure to last for years. Made in India, this no pile rug is the perfect way to add texture and interest to any room. For best results, use with a rug pad (sold separately) and spot clean only for care. With its unique style, this area rug will make an eye-catching statement in any space.

Wool Rugs

Wool rugs are naturally soft, warm, and durable, making them a reliable choice for everyday living. Their fibres help insulate, keeping rooms cosy in cooler months and comfortable year-round.

With the right care, wool rugs stay in good condition for many years. They are naturally resilient, so they hold up well to regular use while keeping their shape and look.

Benefits of Wool Rugs

  • Soft and comfortable underfoot
  • Naturally warm and insulating
  • Durable and long-lasting with care

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

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