Buy 1 Runner + 1 Area Rug → Get 30% Off

Use Code: RUNNER30
View banner Details

Coupons, discount codes, and deals do not apply to rug pads, including clearance items, special collections, custom rugs, warranties, gift cards, and cleaning products, unless stated otherwise.

Buy 1 Jute + 1 Area Rug, Get Extra 30% Off
Use Code: LAYER30
Braided Natural Jute Rug

Herndon Braided Jute Rug

Sale price: $169 Regular price:$479
65% off
View price information

Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

Free Shipping

Extra 20% Off! No Code Needed

Colors:
Shape
Shape : Area Rug
Select Product Option
Size: 5' x 8' Rectangle
Size Guide
In Stock & Ships free within 24h from Calhoun, GA.
Rug Pad Options
Yes, You Need A Rug Pad

Product Video

Description

About: Embrace the natural beauty of this handmade jute rug. Crafted from high-quality jute in its natural hue, it exudes an earthy, organic charm. Ideal for adding a touch of rustic elegance to any space, this rug is both durable and eco-friendly.
Collection: Herndon
Colors: Tan
Construction: Hand Woven
Material: 100% Jute
Pile: Medium Pile
Pile Height: 0.4"
Styles: Transitional,Traditional
Made In: India
Thickness: 0.4"

Product Care

Preserve the beauty of your rugs with these care instructions:

  1. For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
  2. Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
  3. Engage professional rug cleaning services as required to maintain the rug's quality and longevity.

For more information, check out our Rug Care Instructions

Rug Size Guide

Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
2x3 Small 2' x 3' Rectangle Rolled 24x4x4
2x4 Small 2'6" x 4' Rectangle Rolled 30x5x5
3x5 Small 3'6" x 5'6" Rectangle Rolled 42x6x6
5'x8' Area Rug 5' x 8' Rectangle Folded 60x7x7
6x9 Area Rug 6' x 9' Rectangle Folded 72x7x7
8 Runner 2'6" x 8' Runner Rolled 30x7x7
8x10 Area Rug 8' x 10'6" Rectangle Rolled 96x5x26
9x12 Area Rug 9' x 13' Rectangle Folded 110x9x9
10x14 Area Rug 10' x 14' Rectangle Folded 120x10x10
12 Runner 3' x 12' Runner Rolled 36x8x8
12x15 Area Rug 12' x 15' Rectangle Folded 144x10x10

Studio Style Images

How It Looks in Different Lighting

Warm Light (3000K)
Warm Light (3000K)

Product Attributes

Product Highlights

Hand-woven from 100% natural jute, the Herndon brings warm tan texture and farmhouse charm to any space — softer than you'd expect and surprisingly low-shed.

  • Hand-woven 100% natural jute — genuinely eco-friendly
  • Warm tan and beige tones suit almost any decor style
  • Tight braided weave — textured, durable, low-shed
  • 0.4" thick flatweave profile — lays flat, great for layering
  • Softer underfoot than typical jute rugs (per customer reviews)
  • Natural fiber smell fades within a week of unboxing

A rectangular hand-woven jute rug with an allover braided texture in warm tan, golden beige, and soft brown tones. The surface has a tight, chunky weave with visible individual fiber strands creating a natural, organic look — no pattern or motif, just pure texture. The color is consistent across the entire surface with subtle tonal variation from the natural jute fibers. Edges are cleanly bound with no fringe or tassels. The pile is essentially flat — a low-profile flatweave with a slightly raised braided surface. At a glance it reads as a solid warm tan rug with rich natural texture.

Styling Guide

grounded, natural, and effortlessly relaxed

warm palette

A warm, sun-bleached tan dominates the surface, with subtle shifts into golden beige and soft brown woven throughout the braided texture — the overall palette feels like natural straw in afternoon light, earthy and unpretentious.

Pair this rug with
Walls
Warm White
Soft Greige
Sage Green
Dusty Clay
Pale Driftwood
Furniture & Accents
Whitewashed Oak
Cognac Leather
Linen White
Warm Walnut
Rattan/Cane
Matte Black Iron
Flooring
Honey Oak Hardwood
Light Maple Wood
Whitewashed Pine
Pale Grey Concrete
Terracotta Tile
Avoid pairing with
Bright Cobalt Blue
Charcoal Black
Hot Pink
Glossy Chrome
Bright Red Lacquer
Dark Espresso Stain
Dark Espresso Walnut
Jet Black Tile
Bright White Polished Marble
Style
farmhousecoastalboho minimalist

Inspiration Images

Farmhouse KitchenFarmhouse Kitchen
Coastal Living RoomCoastal Living Room
Boho BedroomBoho Bedroom
Pet-Friendly PorchPet-Friendly Porch
Texture DetailTexture Detail

About This Rug

The Herndon Braided Jute Rug is the kind of rug that makes a room feel grounded and real. Woven entirely from 100% natural jute, it has a warm tan-and-beige palette that works with almost any interior — farmhouse kitchens, coastal living rooms, boho bedrooms, you name it. The tight hand-woven braided construction gives it a satisfying texture underfoot and a sturdy, no-fuss character that holds up to everyday life. At 0.4 inches thick, it lays flat without bulk, making it a great layering piece under a statement rug or a clean standalone in high-traffic areas like entryways and dining rooms. Customers consistently rave about how soft it is for a jute rug, how little it sheds, and how true-to-photo the color is. There's occasionally a natural fiber smell when first unboxed — totally normal and fades within a week. No backing means it pairs best with a rug pad. If you're looking for an honest, beautiful, earth-toned natural fiber rug that brings warmth without trying too hard, the Herndon is it.

Shop Similar Styles

  • Close-up of the hand woven Calla Jute Tan Area Rug. Features a textured, natural fiber design in shades of tan, straw, and light beige. Design-Rectangle-576 Living room with a tan Calla Jute Area Rug, leather chair, wood side table, and neutral decor. Farmhouse style. Roomscene-Rectangle
    Extra 20% off
    Handmade

    Calla Jute Tan Area Rug - Livabliss x Becki Owens

    (6)
    Sale price: $169 Regular price:$329
    49% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Close-up of the Glover Natural Braided Jute Carpet showing its texture and braided design in natural jute and tan colors. Design-Rectangle-23 Living room scene with Glover Natural Braided Jute Carpet, cream sofa, and natural light. Farmhouse style. Roomscene-Rectangle
    Clearance
    Handmade

    Glover Natural Braided Jute Carpet - Clearance

    (7)
    Sale price: $79 Regular price:$129
    39% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Close-up of the Hovland Hand Woven Natural Jute Rag Rug, showcasing its natural jute color, texture, and hand woven design. Design-Rectangle-810 Living room scene with brown leather chairs on a Hovland Hand Woven Natural Jute Rag Rug. Large windows and modern decor. Roomscene-Rectangle
    Clearance
    Handmade

    Hovland Hand Woven Natural Jute Rag Rug - Clearance

    (38)
    Sale price: $139 Regular price:$289
    52% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Close-up of the Ambel Tan Camel Jute Area Rug, showing its woven texture and striped pattern in tan and off-white. Design-Rectangle Living room scene with a neutral sofa, round coffee table, and the Ambel Tan Camel Jute Area Rug adding texture and warmth. Roomscene-Rectangle
    Extra 20% off
    Handmade

    Ambel Tan Camel Jute Area Rug

    (7)
    Sale price: $239 Regular price:$429
    44% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Close-up of the Javon Area Rug. Hand-woven rug in pearl and tan with a subtle horizontal stripe pattern. Design-Rectangle-23 Entryway scene with a tan Javon Area Rug, wood floors, white door, and a mid-century modern chair. Roomscene-Rectangle
    Handmade

    Javon Area Rug

    Sale price: $379 Regular price:$439
    14% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Design-Rectangle Roomscene-Rectangle
    Extra 20% off
    Wool
    Handmade

    Penmaen Solid Cream Hand-Woven Wool Rug

    (11)
    Sale price: $149
  • Close-up of a Senneterre Bleached Jute Rug. Cream color, hand woven texture, and fringe detail. Design-Rectangle Living room with pink walls, blue sofa, and a Senneterre Bleached Jute Rug. Two cats are on the rug and sofa. Roomscene-Rectangle
    Extra 20% off
    Handmade

    Senneterre Bleached Jute Rug

    (152)
    Sale price: $199 Regular price:$549
    64% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

  • Close-up of the Shippagan Tan Jute Braided Rug, showing natural jute and tan colors, and hand woven texture. Design-Rectangle-23 Farmhouse kids room with twin beds and a Shippagan Tan Jute Braided Rug. Roomscene-Rectangle
    Extra 20% off
    Handmade

    Shippagan Tan Jute Braided Rug

    (79)
    Sale price: $119 Regular price:$129
    8% off
    View price information

    Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

Rug Maker's Note

Immerse your living space in the rustic charm of our Herndon Braided Jute Rug hand made rug. Perfect for those who appreciate farmhouse cottage style, this rug is a masterpiece that is manufactured in India with meticulous hand woven construction. Made entirely of jute, it boasts a no pile feature for an unpretentious and laid-back appeal. While it can stand alone on any floor surface, we recommend use with a rug pad to prevent slipping and maintain its position. Easy to maintain, this rug only requires dry cleaning to keep its charm intact. Bring this beautiful addition to your home and enjoy the warm and inviting ambiance it creates.

Close-up of the Herndon Braided Jute Rug showing natural jute and tan colors, and hand-woven texture. Fold

Jute Rugs

Jute rugs add natural texture and earthy character to your home. Their warm, neutral tones and sustainable fibers make them an easy way to bring an organic look into any room.

Because of their strength and flat weave, jute rugs are often used as a base layer. They pair beautifully with patterned wool, cotton, or vintage-style rugs, letting you create a layered look that feels both casual and styled. Best suited for dry indoor spaces, they offer lasting texture with minimal upkeep.

Benefits of Jute Rugs

  • Made from eco-friendly, sustainable fibers
  • Neutral base that’s perfect for layering with other rugs
  • Adds natural texture and warmth to interiors

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

Loading...
Freschat Icon