Urvi Area Rug

Sale price: $999 Comparison value (the manufacturer's suggested retail price where given, otherwise our previous price):$2,780
64% off
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The comparison value is the manufacturer's suggested retail price where the manufacturer gives one. Otherwise it is the price at which we previously offered this product.

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$749.25 with code

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Color: Smoke
Shape
Shape: Area Rug
Select Product Option
Size: 9' x 12' Rectangle
Size Guide
In Stock & Ships free within 24h from Calhoun, GA.
Rug Pad Options
Yes, You Need A Rug Pad
Close-up of the hand-tufted Urvi Area Rug. Gray and smoke wool rug with farmhouse-style horizontal patterns and texture. Design-Rectangle-576

Urvi Area Rug

Description

Collection: Urvi
Colors: Gray
Construction: Hand Tufted
Material: 100% Wool
Pile: Low Pile
Pile Height: 0.19"
Styles: Transitional,Bohemian
Backing: Canvas
Made In: India
Thickness: 0.39"

Product Care

To keep your wool or cotton rugs in top shape, follow these steps:

  1. Begin by blotting any stains with a dry cotton or white paper towel.
  2. Use a blunt instrument to carefully remove food or debris.
  3. Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
  4. Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
  5. For the best results, we advise a yearly professional cleaning.

For more information, check out our Rug Care Instructions

Rug Size Guide

Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
2x3 Small 2' x 3' Rectangle Rolled 24x4x4
5x7 Area Rug 5' x 7'6" Rectangle Rolled 60x7x7
8x10 Area Rug 8' x 10' Rectangle Rolled 96x8x8
9x12 Area Rug 9' x 12' Rectangle Rolled 110x9x9

Product Attributes

Product Highlights

Hand tufted in 100% wool, the Urvi features a richly detailed tribal stripe pattern in layered grays — artisanal texture that works in almost any room.

  • Hand tufted from 100% wool — crafted in India
  • Allover tribal stripe pattern in layered gray tones
  • Low pile (0.19 in) — great for high-traffic areas
  • Textured surface adds depth and artisanal character
  • Versatile neutral palette suits modern, boho, and transitional spaces
  • Canvas backing for stability; use with a rug pad for best results

A rectangular area rug with an allover horizontal tribal stripe pattern covering the entire field with no border. The color palette is composed of medium gray, deep charcoal, and soft cream/off-white, distributed in alternating rows of varying stripe widths. Each stripe band contains a different small-scale geometric or folk motif — including zigzag lines, tiny diamond rows, dotted sequences, and abstract linear marks — creating a richly layered, handcrafted texture. The pile is very low and tight, giving the surface a flat, woven-like appearance with subtle dimensional texture. Edges are cleanly bound with no fringe or tassels. The overall impression at a glance is a sophisticated, tone-on-tone gray rug with quiet but complex patterning.

Styling Guide

quietly artisanal and grounded

cool palette

A cool, layered palette of medium gray, deep charcoal, and soft cream — the gray dominates the field while the charcoal stripe rows create visual rhythm and the cream accents add just enough contrast to keep the pattern crisp without feeling stark.

Pair this rug with
Walls
Warm White
Soft Dove Gray
Pale Greige
Deep Slate Blue
Off White
Furniture & Accents
Natural Oak
Matte Black Metal
Warm White Linen
Cognac Leather
Charcoal Bouclé
Brushed Brass
Flooring
Light Ash Hardwood
White Oak Plank
Polished Concrete
Light Gray Luxury Vinyl
Avoid pairing with
Terracotta Orange
Bright Yellow
Warm Honey Beige
Bright Red
Golden Oak
Glossy Cherry Wood
Dark Espresso Walnut
Red Cherry Wood
Warm Terracotta Tile
Style
tribal modernscandinavian transitionalglobal boho

About This Rug

The Urvi Area Rug brings a rich, globally inspired aesthetic to any room with its allover horizontal tribal stripe pattern rendered in layered shades of gray, charcoal, and soft cream. Hand tufted from 100% wool in India, this rug has a beautifully textured low pile that feels substantial underfoot while remaining easy to live with day to day. The intricate row-by-row detailing — featuring tiny geometric motifs, zigzag lines, and folk-art marks — gives it a handcrafted depth that sets it apart from mass-produced rugs. At just 0.19 inches of pile height, it lays flat and works beautifully in high-traffic areas or as a layering piece over larger natural fiber rugs. The neutral gray palette makes it incredibly versatile — it pairs effortlessly with modern, transitional, boho, or tribal-inspired interiors. Spot clean as needed to maintain its appearance. If you're looking for a rug that feels artisanal without being loud, the Urvi delivers quiet character in spades.

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Rug Maker's Note

This Urvi Area Rug is a perfect way to add a global style and flair to your home. The hand-tufted construction and low pile of this wool rug will bring texture and comfort to any room. This beautiful piece was crafted in India with the utmost attention to detail. To extend the life of your rug, we recommend using with a rug pad (not included). Spot clean only for easy care. Add this unique piece to your home today!

Wool Rugs

Wool rugs are naturally soft, warm, and durable, making them a reliable choice for everyday living. Their fibres help insulate, keeping rooms cosy in cooler months and comfortable year-round.

With the right care, wool rugs stay in good condition for many years. They are naturally resilient, so they hold up well to regular use while keeping their shape and look.

Benefits of Wool Rugs

  • Soft and comfortable underfoot
  • Naturally warm and insulating
  • Durable and long-lasting with care

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

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