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Buy 1 Jute + 1 Area Rug, Get Extra 30% Off
Use Code: LAYER30

Hovland Hand Woven Natural Jute Rag Rug - Clearance

Sale price: $139 Regular price:$289
52% off
View price information

Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

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Clearance - Extra 10% Off!

Colors:
Shape
Shape : Area Rug
Select Product Option
Size: 4' x 6' Rectangle
Size Guide
In Stock & Ships free within 24h from Calhoun, GA.
Rug Pad Options
Yes, You Need A Rug Pad

Description

Collection: Hovland
Colors: Tan
Construction: Hand Woven
Material: 100% Jute
Pile: High Pile
Pile Height: 0.55"
Styles: Transitional,Traditional
Made In: India
Thickness: 0.55"
Fringe Length: 4"

Product Care

Preserve the beauty of your rugs with these care instructions:

  1. For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
  2. Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
  3. Engage professional rug cleaning services as required to maintain the rug's quality and longevity.

For more information, check out our Rug Care Instructions

Rug Size Guide

Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
2x3 Small 2' x 3' Rectangle Rolled 24x4x4
3x5 Small 3' x 5' Rectangle Rolled 36x4x4
4x6 Area Rug 4' x 6' Rectangle Rolled 48x4x4
8 Runner 2'3" x 8' Runner Rolled 27x4x4
10 Runner 2'3" x 10' Runner Rolled 27x4x4
12 Runner 2'3" x 12' Runner Rolled 27x4x4

How It Looks in Different Lighting

Warm Light (3000K)
Warm Light (3000K)

Product Attributes

Product Highlights

Thick, handwoven 100% jute with warm beige tones and fringe edges — the Hovland brings natural, earthy texture to any farmhouse or boho space.

  • 100% natural jute — eco-friendly and sustainably sourced
  • Hand woven construction with a thick 0.55" profile
  • Warm beige flatweave texture with fringe edge detail
  • No shedding — holds up well in high-traffic areas
  • Works as a standalone rug or layered over larger rugs
  • Farmhouse, boho, and coastal styles all welcome

A rectangular handwoven flatweave rug in warm natural beige and golden tan tones, with subtle variation in color across the woven surface created by the irregular texture of the jute fiber. The weave is tight and even, with a slightly coarse, basket-weave-like texture visible across the entire field — no pattern, no border, just pure organic texture. The edges feature a natural fringe/tassel detail approximately 4 inches long in the same beige-tan color as the rug body, giving it a relaxed, artisan finish. The overall impression is of raw, undyed natural fiber — like burlap elevated into a refined home textile. Rectangular shape, no pile, matte surface with visible woven structure.

Styling Guide

grounded, natural, and effortlessly relaxed

warm palette

A warm, sun-bleached beige dominates the surface, shifting subtly into golden tan and soft brown tones across the woven texture — the overall palette feels like raw linen or dried sea grass, earthy and quietly beautiful.

Pair this rug with
Walls
Warm White
Soft Greige
Pale Sage Green
Dusty Linen
Warm Sand
Furniture & Accents
Warm White
Natural Oak
Cognac Leather
Linen Cream
Matte Black Iron
Rattan/Wicker
Flooring
Honey Oak Hardwood
Wide Plank Pine
Light Maple
Whitewashed Wood
Terracotta Tile
Avoid pairing with
Bright Cobalt Blue
Deep Charcoal
Vivid Red
Glossy Chrome
Bright White Lacquer
Dark Espresso Stain
Dark Espresso Walnut
Cool Grey Tile
Jet Black Polished Stone
Style
farmhousecoastal bohoorganic modern

Inspiration Images

Farmhouse Dining RoomFarmhouse Dining Room
Boho Living RoomBoho Living Room
Coastal EntrywayCoastal Entryway
Pet-Friendly KitchenPet-Friendly Kitchen

About This Rug

The Hovland Hand Woven Jute Area Rug brings an effortlessly organic, grounded feel to any room. Crafted entirely from 100% natural jute fiber and woven by hand in India, this rug features a beautifully textured flatweave surface in warm beige and tan tones that feel right at home in farmhouse, boho, or coastal-inspired spaces. The fringe edge detail adds a relaxed, artisan touch that elevates the simplicity of the design. At 0.55 inches thick, it's surprisingly substantial underfoot — customers consistently rave about how thick and sturdy it feels. The tight, even weave holds up well in high-traffic areas like entryways, hallways, kitchens, and dining rooms, and reviewers note it doesn't shed. Its neutral, earthy palette makes it an ideal layering rug over larger area rugs, or a standalone statement piece that pairs beautifully with wood tones, linen, and natural materials. Whether you're going for a cottage-core kitchen runner or a breezy coastal living room anchor, the Hovland delivers honest, natural beauty at a great value.

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Rug Maker's Note

Introducing the Hovland Hand Woven Natural Jute Rag Area Rug! This stylish, cottage style rug is the perfect addition to any home. Woven by hand in India from jute material with no pile, this rug will bring an organic touch of nature to your space. The fringe detail adds a unique and eye-catching element that will have your guests talking. For added comfort and protection, use a rug pad (sold separately) to ensure longevity of this beautiful piece.

Close-up of the Herndon Braided Jute Rug showing natural jute and tan colors, and hand-woven texture. Fold

Jute Rugs

Jute rugs add natural texture and earthy character to your home. Their warm, neutral tones and sustainable fibers make them an easy way to bring an organic look into any room.

Because of their strength and flat weave, jute rugs are often used as a base layer. They pair beautifully with patterned wool, cotton, or vintage-style rugs, letting you create a layered look that feels both casual and styled. Best suited for dry indoor spaces, they offer lasting texture with minimal upkeep.

Benefits of Jute Rugs

  • Made from eco-friendly, sustainable fibers
  • Neutral base that’s perfect for layering with other rugs
  • Adds natural texture and warmth to interiors

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

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