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DKNY Pure Framework Camel Modern Indoor Area Rug

Sale price: $103 Regular price:$340
70% off
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Comparison Value represents the price at which we previously offered the product or our buying staff's good-faith estimate of regular retail prices for comparable items may be on the market. Comp Value estimations consider a number of factors, including product materials, special features, product quality, royalties, import costs and may result in different value estimations for seemingly-similar products. Prices often fluctuate, so we cannot guarantee that the comp value reflects the prevailing market price at any given time in any given geographic area. We encourage you to do your own comparison shopping as another way to see what a great value we offer.

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Size: 2' x 3' Rectangle
Size Guide
In Stock & Ships free within 24h from Calhoun, GA.
Rug Pad Options
Yes, You Need A Rug Pad

Description

Colors: Camel
Construction: Handmade
Material: Face: 100% Wool / Warp: 100% Wool / Warp: Recycled Cotton/Latex
Pile: High Pile
Pile Height: 0.75"
Styles: Mid-Century Modern
Backing: Cotton
Made In: India
Thickness: 0.75"

Product Care

To keep your wool or cotton rugs in top shape, follow these steps:

  1. Begin by blotting any stains with a dry cotton or white paper towel.
  2. Use a blunt instrument to carefully remove food or debris.
  3. Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
  4. Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
  5. For the best results, we advise a yearly professional cleaning.

For more information, check out our Rug Care Instructions

Rug Size Guide

Standart Size Group Actual Rug Dimensions Ships In Shipping Dimensions (LxWxH)
Rectangle 2' x 3' Rectangle Rolled 24x5x5
Rectangle 5' x 7'6" Rectangle Rolled 61x8x8
Rectangle 8' x 10' Rectangle Rolled 96x9x9
Rectangle 8'6" x 11'6" Rectangle Rolled 103x10x10
Rectangle 9'6" x 13'6" Rectangle Rolled 115x11x11

Product Attributes

Product Highlights

Chunky woven jute meets clean grid design — the Framework rug brings warm, organic texture in a bold six-square checkered layout that works in almost any room.

  • Chunky hand-woven jute construction — rich organic texture
  • Bold six-panel checkered grid pattern in warm beige and cream
  • 0.75 inch pile height — substantial feel underfoot
  • 100% natural jute fiber — earthy, eco-conscious material
  • Versatile neutral palette pairs with almost any decor
  • Cotton backing for added stability

A rectangular area rug in warm sandy beige and soft cream, featuring a bold six-panel checkered grid layout — two columns of three large squares divided by slightly raised tan border lines running both horizontally and vertically. The entire surface is constructed from chunky, tightly woven natural jute, giving it a heavily textured, almost basket-weave appearance with visible fiber depth. The color variation between the grid lines (slightly deeper tan) and the square panels (lighter beige-cream) is subtle but creates clear visual definition. Edges are cleanly bound with no fringe or tassels. The overall impression is of a natural, earthy, artisanal piece with a modern geometric sensibility.

Styling Guide

calm, grounded, and naturally textured

warm palette

A warm, sandy beige dominates the surface, with slightly lighter cream tones filling the large square panels and a deeper tan running through the grid lines — the overall palette feels like sun-bleached linen, calm and effortlessly natural.

Pair this rug with
Walls
Warm White
Soft Greige
Pale Sage Green
Dusty Clay
Linen White
Furniture & Accents
Natural Oak
Warm White Linen
Cognac Leather
Matte Black Metal
Rattan/Cane
Bleached Ash
Flooring
Honey Oak Hardwood
Light Maple Wood
Whitewashed Pine
Warm Grey Concrete
Pale Limestone Tile
Avoid pairing with
Bright Cobalt Blue
Deep Charcoal
Vivid Yellow
Dark Espresso Stain
Glossy Chrome
Bright Red Lacquer
Dark Walnut Hardwood
Glossy Black Tile
Red Cherry Wood
Style
minimalist moderncoastal farmhouseorganic contemporary

About This Rug

The DKNY Pure Framework rug brings effortless, organic texture to any room with its chunky hand-woven jute construction and clean grid pattern. Six large square panels are divided by slightly raised tan borders, creating a bold checkered layout that feels both modern and grounded. The palette is all warm neutrals — sandy beige, soft cream, and natural tan — making it an incredibly versatile anchor for living rooms, bedrooms, or entryways. At 0.75 inches thick, it has a satisfying presence underfoot without being a full shag, and the natural jute fibers give it that earthy, tactile quality that synthetic rugs simply can't replicate. It's the kind of rug that looks right at home in a minimalist loft, a coastal cottage, or a farmhouse dining room. Note that as a natural fiber rug, it's best suited for low-moisture areas and spot cleaning. If you're looking for a statement piece that whispers rather than shouts — all texture, no fuss — the Framework is it.

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Wool Rugs

Wool rugs are naturally soft, warm, and durable, making them a reliable choice for everyday living. Their fibres help insulate, keeping rooms cosy in cooler months and comfortable year-round.

With the right care, wool rugs stay in good condition for many years. They are naturally resilient, so they hold up well to regular use while keeping their shape and look.

Benefits of Wool Rugs

  • Soft and comfortable underfoot
  • Naturally warm and insulating
  • Durable and long-lasting with care

Living Room

When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room’s acoustics.

Dining Room

When selecting a dining room rug, choose one large enough to fit under the table and chairs, ensuring that when the chairs are pulled out, they remain on the rug for a balanced look.

Bedroom

In the bedroom, opt for a rug that extends under the bed, providing a soft surface to step onto when getting out of bed and creating a cozy atmosphere.

Kitchen

For the kitchen, select a rug to place in front of the sink or under the countertops, offering comfort while standing and adding warmth to the space.

Bathroom

Choose a bathroom rug that fits comfortably in front of the sink or shower, providing a soft and absorbent surface for stepping out. For larger bathrooms, consider a rug that covers more area to enhance warmth and comfort.

Outdoor

For outdoor spaces like patios or decks, select a rug that complements the size of your seating area, leaving enough space around the furniture to create a well-defined and inviting look. Opt for weather-resistant materials to ensure durability.

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